Yesterday’s world of shopping has far reaching effects to
what we are now experiencing today. The great shopping malls have developed
tremendously compared to where it began at the turn of the 20th century.
Looking back in time, Escolta was a very short one kilometer street in Manila.
It was the only place then where our modern civilization started the mode of
buying and trading high-end products and services. Indeed it was the melting
and entre pot of imported items in the market place.
The
Witton’s Directory (1902) provides advertisements of these trading firms that
glorify the good old days. Picking the ones located at Escolta tell a story of
the variety of stores where one could go. Here are some examples of old print
ads together with some collateral materials. By Emmanuel Encarnacion.
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| F. GUITIERREZ & CO, PARIS MANILA, Dry Goods and Novelties - 2 Escolta, Manila |
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| CHOFRE & CO, Printers, Lithographersm Bookbinders. - 121 Escolta, Manila |
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| CORTIJO & CO General Grocery Store - 80 Escolta, Manila |
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| GREILSAMMER BROS, Jewellers - 34 & 36 Escolta, Manila |
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| LA CONFIANZA WIDGET and UEBELHARDT, Watches Jewelry, Diamonds Store - 23 Escolta, Manila |
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| BOIE & SCHADENBERG German Dispensary - Escolta, Manila |
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| JUAN SOLER - Escolta |
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| LA CAMPANA, RUBERTt & GUAMIS PROPRIETORS - 146-150 Escolta, Manila |
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| ADOLFO ROENSCH & CO OUTFITTERS - 71-75 Escolta |
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| EL LOUVRE DE G. PEREDA - 54 Escolta |
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| SOMBRERERIA SECKER, Gent's Furnishing Store - 131 Escolta |
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| LA PUERTA DEL SOL Bazar, Escolta,Manila |
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| UNCLE SAM'S LOAN OFFICE |
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| TILL'S STUDIO - 105 Escolta |
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TERRELL & TUTHERLY, Attorneys - 34 Escolta
CLARK & CO. American Opticians - 74 Escolta
DR. CLARENCE J. MINER, Eye, Ear, Nose and Throat Doctor - 34 Escolta |
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Source: Bayanihan Collectors Club Newsletter, Dec 2011
Thank you for your wonderful topics :)
ReplyDeleteWOW. I’ve just discovered your blog—I love it! Would like to ask you a few questions—how do I reach you?
ReplyDeleteGood morning, May I request your email address? Mine is nakpil@icloud.com. I would like to ask your permission to use the postcard of the Puerta del Sol for a 19th century catalogue. Many thanks
ReplyDeleteWasn't there any Sindhi (Indian Bazaar) in the Escolta Street in Manila in those years ?
ReplyDelete