Monday, February 25, 2013

85. Vintage PHILIPPINE SILHOUETTES


 Souvenir from the 1953 Philippine
International Fair.
Silhouette by R Marcelino




The name "silhouette" was derived from an unpopular character named Etienne de Silhouette, the controller general of France in 1757 and a regular shadow cutter himself. Since then, the term was applied to anything cheap or makeshift, though the art of shadow cutting had preceded this character by hundreds of years on the European continent.

Producing silhouettes has been an inexpensive means of obtaining a portrait since the materials required are readily available. Miniature profiles are cut out of black paper and mounted on white backgrounds, or cut from white paper and the hollow mounted on dark cloth or black paper.

The coming of the Americans at the turn of the 20th century in the country began the commercial fad and promotion of the silhouette. Despite the initial fascination of Filipino consumer-s, there were very few local artists who took the cudgels of specializing in this type of folk art. Some examples of the product as shown below were produced by R. Marcelino at the Manila Carnival grounds since the 1920s until the 1953 International Fair. And another artist named Bernardo practiced his trade at a certain place called Bamboo Grove.

Silhouette souvenir from the 1953 Philippine International Fair. Silhouette by R Marcelino

The craft of paper cutting is not confined to the Philippines. It is universal and as old as the invention of paper. In China, it is called JIANZHI. In India, it is SANJHI; and called BATIK in Indonesia. In Japan, it is combined with paper folding  called MONKIRI. The Jewish names are MIZRACHS and KETUBOT. In Mexico it is PICADO. And in Germany it is SCHERENSHNITIE. In the Philippines, we call it PABALAT AT PALAMUTI, while combined with lantern or parol making. -

By Alex Villaflor, the Silhouettes are from his collection

Silhouette artist Bernardo practiced his trade at a certain place called Bamboo Grove

Silhouette by R. Marcelino

Silhouette Souvenir from the Manila Carnival & Exposition. Circa 1930s

Silhouette Souvenir from the Manila Carnival & Exposition. Circa 1930s

Silhouette by R. Marcelino

Silhouette by R. Marcelino

Silhouette Souvenir from the 1930 Manila Carnival.

A remembrance of the christening of Milagros daughter of Mr. and
Mrs. Pedro Vera  Manila Hotel, February 8, 1941. Silhouette by R. Marcelino

A remembrance of the christening of Milagros daughter of Mr. and
Mrs. Pedro Vera  Manila Hotel, February 8, 1941. Silhouette by R. Marcelino

A remembrance of the christening of Milagros daughter of Mr. and
Mrs. Pedro Vera  Manila Hotel, February 8, 1941. Silhouette by R. Marcelino



Wednesday, February 13, 2013

84. Philippine CIGARETTE ADVERTISEMENTS from the mid 1940s - 1960s


The worlds of advertising and cigarette smoking have been intertwined for as long as we can remember. In the first half of the 20th century, tobacco companies were major contributors to the advertising industry, and many magazines and newspapers were sponsored by these companies.

As the 1970s dawned, things were beginning to change. During the mid-70s, people became aware of the health hazards of cigarette smoking and the government required tobacco packaging to carry health warnings. 

These cigarette advertisements from the 1940s, 1950s & 1960s were a reminder of the past when smoking was still cool and refreshing.

The following advertisements are from the collection of Arch. Alex Villaflor, while the cigarette wrappers are from my collection.

ALHAMBRA BLANCO, Tayuman, Manila, Circa 1940s

ALHAMBRA BLANCO, LA FLOR DE FILIPINAS cigarette label



ALHAMBRA REGALIZ, Tayuman, Manila

BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila,
Circa 1940s
BATAAN Cigar & Cigarette Factory Coupons. You get a free cigarette pack if you are lucky to get one inside.

BATAAN Cigar & Cigarette Factory, Inc., Roosevelt Ave, Quezon City
BALINTAWAK cigarette wrapper manufactured by BATAAN Cigar & Cigarette Factory, Inc.

BATAAN REGALIS Cigarette wrapper manufactured by BATAAN Cigar & Cigarette Factory, Inc.



ALHAMBRA MAHABA REGALIZ, Tayuman Rizal
ALHAMBRA MAHABA REGALIZ cigarette wrapper


CORTOS LA Campana MATAMIS, Manila. Circa 1950s
B-29 CORTOS cigarette wrapper manufactured by  LA CAMPANA

RINGING BELL cigarette wrapper manufactured by  LA CAMPANA


LA CAMPANA Fabric De Tabacos. Inc., Makati, Rizal,
Circa 1950s
RINGING BELLS MATAMIS cigarette wrapper manufactured by  LA CAMPANA

CAMPANILLA MATAMIS cigarette label manufactured by  LA CAMPANA



LA YEBANA manufactured by Insular-Yebana Tobacco Corp., Tugatog Malabon
LA YEBANA cigarette wrapper


MAGKAIBIGAN MATAMIS manufactured by LA CAMPANA Fabric De Tabacos. Inc, Makati Rizal

MAGKAIBIGAN MATAMIS cigarette wrapper manufactured by  LA CAMPANA


FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal.
Circa 1950s

FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal

FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal
FIGHTER cigarette wrapper


FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal

FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal

7 JEWELS Cigarette distributed by PACIFIC MERCANTILE COMPANY, Binondo, Manila.
Circa 1950s

TYCOON Cigarettes.  Circa 1950s

BANKERS CLUB Cigarettes distributed by St. Louis Tobacco Corporation. Carmelo St., Manila.
Circa 1940s

CASTLE Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s

GOOD COMPANION Cigarettes. Circa 1950s
GOOD COMPANION cigarette package

GOOD COMPANION Cigarette wrapper



CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. Circa 1950s

CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. Circa 1950s

CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC.

COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila

COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila

COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila.
Circa 1950s

CYCLE Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila.
Circa 1940s
CYCLE cigarette wrapper

DUKE Cigarettes manufactured by VIRGINIA Tobaco & Cigarette Factory, Paranaque, Rizal.
Circa 1950s



CARINOSA MATAMIS Cigarettes manufactured by SANFORD TOBACCO CO. INC, Caloocan.
Circa 1950s

CHESTERFIELD Cigarettes. Circa 1960s

CHESTERFIELD Cigarette label
  

DOMINO Cigarettes. Circa 1960s


Pilita Corales endorsing EMBASSY Virginia Cigarettes. Circa 1950s

Pilita Corales endorsing EMBASSY Virginia Cigarettes. Circa 1960s


FRESCO Cigarette. Circa 1960s

GI Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila.
Circa 1950s

GI Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila

GIRAFFE Cigarettes manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal.
Circa 1950s


GOLDEN KEY & HERBERT TAREYTON Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City. Circa 1950s


GOLDEN KEY Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City.
Circa 1950s

GOLDEN KEY Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City

GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal.
Circa 1950s

GOLDEN COIN cigarette wrapper

GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal

GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal


GOLDEN GATE Cigarette. Circa 1950s


ICE LAND Menthol Cigarettes manufactured by LA PERLA Cigar & Cigarette Factory.
Circa 1960s
ICE LAND cigarette wrapper


JET Cigarettes. Circa 1950s

GI Cigarette manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila.
Circa 1960s

KOOL Cigarettes distributed by THE CATHAY CO., Manila. Circa 1960s
KOOL Cigarettes distributed by THE CATHAY CO., Manila


NATION Cigarettes manufactured by ASSOCIATED ANGLO-AMERICAN TOBACCO CORPORATION. Circa 1950s


RICHMOND Cigarettes manufactured by RICHMOND TOBACCO INC. Circa 1950s

PHILIP MORRIS Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila. Circa 1960s

PHILIP MORRIS cigarette wrapper


PHILIP MORRIS Cigarette 
PHILIP MORRIS cigarette original art

PIEDMONT  cigarette wrapper

Jose Bautista, Editor of Manila Times promoting PIEDMONT  Cigarette. Circa 1950s
PINES Cigarettes manufactured by ASSOCIATED ANGLO-AMERICAN TOBACCO CORPORATION. Circa 1960s

Rosa Rosal, actress for PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila

ROYAL, SIGA SIGA and PISO Cigarettes manufactured  by PIONEER TOBACCO CORPORATION, Manila. Circa 1950s

PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila

Bella Gonzalez, singer  for PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila

PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila

PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila

PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila

RUBY QUEEN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s

SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City.  Circa 1960s


SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City

SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s
SNO-MAN cigarette wrapper

SOCIEGO Cigarettes. Circa 1950s

SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1940s
SPORT cigarette wrapper


SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal

SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1950s
SPORTSMAN cigarette wrapper

SPORTSMAN cigarette wrapper

SPUD Cigarettes. Circa 1960s
SPUD cigarette wrapper

SPUD Cigarettes

WINFIELD Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila.
Circa 1960s

WINNER Cigarettesmanufactured by MABUHAY CIGARETTE MFG. CO., Malabon.
Circa 1950s

SOUTH SEA Cigarette distributed by INTERNATIONAL TOBACCO COMPANY, INC., Manila.
Circa 1940s

SOUTH SEA Cigarette distributed by INTERNATIONAL TOBACCO COMPANY, INC., Manila


WINFIELD Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila.
Circa 1950s