Monday, November 26, 2012


The Christmas holiday season is the busiest and  most profitable time for every corporation. In order to boost their sales they need to advertise in a way that will give your company an advantage over others. 

Advertising is still a key part in getting consumers to buy these products, even though Christmas is the biggest time of year when people spend their hard-earned money. Since we know people usually buy more around the holidays, it is the part of the company to put out catchy advertisements to pull in consumers to their product. The more money and effort you put into a good advertisement, the better chance you have of luring in consumers. 

These advertisements are from the newspaper The Philippines Free Press on Dec 22, 1923. It is the oldest news weekly in the Philippines, established in 1907 which was founded by Mr. Robert McCulloch Dick. 

Here is a glimpse of Christmas advertisements back then. 


Philippine Telephone and Telegraph Company

Tennis racket distributed by Squires Bingham Company &
El Zenith Jewelry Store

Sun Maid Raisins distributed by Pacific Commercial Company

Valspar Varnish distributed by Milton E Springer Co. &
Botica Boie

IBECO Phonographs distributed by Beck's Department Store

Winchester Flashlights by C. Alkan, Inc

Anchor butter to make Bibinka, disturbed  Filma Mercantile Co., Inc

Camera Supply Company

Columbia Bicycles distributed by Mori Bicycle Store

La Estrella Del Norte & United Buying Assoiation

Ford cars distributed by Manila Trading & Supply Co.

H.E. Heacock Company

Hike Shoe Place



American Electric Co.

Book of Knowledge distributed by Associated Publishers

Botica Boie

Watkins Mulsified Coconut Oil Shampoo

Durham & Duplex distributed by Squires & Bingham
Gourepore distributed by  acific Commercial Co.

Aceite Oil distributed by Lambert Sales Co.

Scott's Emulsion

ESCO Shoes distributed by Hale Shoe Company

FIRESTONE Tires distributed by Pacific Commercial Company

Chamberlain's Cough Remedy &
Billiard and Pool tables by Gibson Furniture Company

Holeproof Hosiery by Hamilton Brown Shoe Store

ALADINO Lamps distributed by L.R. Aguinaldo

Chinwah distributed byMacondray & Company


C. Alcan, Inc.
Rambler Shoe Co.

McClellan Saddles distributed by Rui Hermanos

Silver Medals for Sports distributed by Victorina G. De Laperal

Melba Skin Cleanser distributed by C.W. Rosentock

Piedmont the Virginia Cigarette

International Agriculture Machines distributed by Macleod & Company, Inc.

The Standard Oil Company of New York

Lavol for Eczema distributed by DDD Comapany
Bracelet Watch
distributed by George Orfaley

Willys - Knight Sedan distributed by Philippine Motors Corporation &
SLOAN'S Liniment

CAFIASPIRINA Tablet by Bayer Co.

Wednesday, November 14, 2012

79. 1960s Native Philippine Christmas Cards

I love vintage ephemera of any kind, especially Christmas greeting cards. I recently got a few native cards I'd like to share. The graphics are colorful, bright and cheerful, and with sentimental messages. Who wouldn't smile upon receiving  these cards during the 1960’s with scenic view of a barrio, fishing in the sea, or a sweet Filipina harvesting in the rice field? Cards are, and have always been, a way to express feelings. You cherish and hold on to them forever, which is why you find almost everywhere.

Greeting cards have been around for over 200 years. You can find them at auctions, flea markets, antique and thrift stores, maybe even your own bodega or storage rooms.

Collecting is fun and usually inexpensive. Decide on a theme of the Christmas cards that you would collect. I personally like cards from the 1930's -1950's with Filipiniana motifs.  It doesn't matter to me what era it was made. I'm drawn to the graphics of that time period.

Condition is important for resale value, but not necessarily for a personal collection. Things to look for are creases, tears, stains and writing. You can expect normal browning of the paper due to age. Most greeting cards have been signed. If you love it, buy it!