Friday, June 24, 2011

27. RIZAL the Timeless Product Endorser

Rizal, like any celebrity endorser, is no stranger to the world of commercialism.  Unlike those long-gone Hollywood celebrities getting royalties for the use of their pictures for product and brand, the use of Rizal’s face and name is free.  If companies would pay royalties to Rizal’s family then they would be far richer by now.

There are those who believe that Rizal’s name should be treated with respect and not to have it on products like cigar and beer, but the name has been used to label such commodities – in good faith of course.

For almost 110 years now Rizal is still endorsing a cement company, a bank, a university, t shirts and other pop culture memorabilia.

Here are some of my Dad's memorabilia that used Jose Rizal as endorser to products and companies. 

Liberia Manila Filatelica's display window with Jose Rizal portrait in the middle
La Flor De Rizal Tobacco Label

MARKA RIZAL - Rizal Smoking Tobacco, Malolos Bulacan
RIZAL TOBACOS CENTENNIAL 1898-1998


Safety Matches Label by Philippine Match Company, Ltd.
Various Safety Matches Labels

RIZAL - Best Strawberry Drink, Iloilo

RIZAL SOFT DRINKS Label - Sarsaparilla, Iloilo

RIZAL SOFT DRINKS Label - RIZAL COLA, Malolos Bulacan

RIZAL SOFT DRINKS Label - SODA, Iloilo

RIZAL SODA Water Label by Aprated Water Factory, Iloilo
RIZAL SOFT DRINKS Label - CREAM SODA, Malolos Bulacan
RIZAL SOFT DRINKS Label - ORANGE, Malolos Bulacan

RIZAL VINEGAR Label by Rizal Vinegar Factory, Iloilo City

RIZAL LIME Portland Cement by RIZAL CEMENT FACTORY, Manila P.I.

KAPARIZ label , Kabataang Pangarap Ni Rizal.  A youth organization during the
Japanese Government in 1943 promoting the ideals of Jose Rizal.
  
RIZAL (Local Candidate 1896-1904, Anonymous) Coaster by
Container Corporation of America.

Asociacion de Empleados Civiles de Filipinas, Inc., RIZAL DAY 1922

CINE-RIALTO CINEMA Ticket - Beneficio ng "SULU NG KABATAA HAGUNOY (Bulacan)" Sa Kaarawan ni GAT. J. RIZAL
1943 RIZAL MEMORIAL FIELD Ticket
1930 RIZAL MEMORIAL FIELD Ticket



RIZAL Envelope


1961 Philippine Charity Sweepstakes
1998 Philippine Charity Sweepstakes
1961 JOSE RIZAL NATIONAL CENTENNIAL COMMISSION Car Decal
Various Phone Cards
 Order of the Knights of Rizal Patch
JOSE RIZAL ELEMENTARY SCHOOL Patch
NOLI ME TANGERE Patch
ASEANPEX '96 Stamp

Team Manila's Iconic Logo




Monday, June 20, 2011

26. LAWTON, more than a Plaza in Manila (banknote)

Plaza Lawton in Manila was named after General Henry W. Lawton, which was later renamed Liwasang Bonifacio.  Lawton was the first American general and the highest ranking officer to fall during the US-Philippine War in 1899.  He was very popular among the US volunteers and soldiers, and was so well-respected in the Philippines because of his bravery and numerous victories during the war. 


At the Battle of Paye (San Mateo, Rizal), Lawton, was killed by a Filipino sharpshooter, under the command of  Aguinaldo’s general Licerio Geronimo. Lawton laid in wake at the chapel in Paco Cemetery Manila. On December 30, 1899, his body left the Philippines on board the transport ship USS Thomas and was laid to rest at Arlington National Cemetery.

To remember him by, his image appeared on our currency during the American period. 

1907 Philippine Island Treasury Check
1920  Philippine National Bank , 50 Pesos
1945 Central Bank of the Philippines Treasury Certificate, 50 Pesos


Friday, June 10, 2011

25. JOSE RIZAL on CIGARETTE WRAPPERS

To commemorate the 150th Jose Rizal’s birth anniversary I am sharing my Rizal Cigarette wrappers. Most of these were produced in Binondo during the turn-of –the-century. These beautiful cigarette wrappers depicted our admiration for Rizal’s heroism. Each wrapper is rich in color with nice Art Deco or Art Nouveau designs.  The design conveys a distinct story, speaking of the cigarette’s unique identity and the era it was made.


La Flor De Rizal Cigarrillos

ANG TUNAY NA TAGALOG Na Si RIZAL, Meycawayan, Bulacan


LA RIZAL

LA PAZ Y BUEN VIAJE

LA RIZAL
 
LA RIZAL
EL ILUSTRE
RIZAL - Binondo, Manila

RIZAL - Binondo, Manila
EL ILUSTRE
RIZAL - Moir Es Descansar, Baliuag Bulacan


KATUBUSAN - Rizal Monument



NOLY LA Senorita - Rizal Monument in Lunuta
Manila Bay - Rizal Monument on background

VICTORY - Home made Cigarette made during the Liberation

La Dalaga / Katubusan - Rizal Monument

La Hija De Rizal