|"A WHITE MAN'S VOICE" Among the Igorottes, Philippines. |
1910 colored postcard
With the coming of the American in 1898, they have brought with them their technology including the gramophone, which was known as the “White Man’s Voice” among the native Filipinos.
|The Victor phonograph player advertisement. It was distributed by Erlanger & Galinger in Escolta, Manila|
|A Subuagne's first experience with a phonograph, Mountain Province.|
1905 colored postcard.
|MARIA CARPENA Y. CARRION - Choleng y Emilio |
on VICTOR Record
Anderson’s store sold both the horn-shaped Victrola record player and Victror Records. When he decided to record Pilipino songs, the songs from the sarzuela were the choice of the elite then. Sarzuela was a stage presentation similar to opera but localized in form. The most famous stage actor and actress then were Victorino Carrion and Maria Carpena and therefore their solos and duets were the initial repertoire for recording. Recording of local songs was aimed at generating more sales for Victrolas and the ploy was effective.
To support the promotion of records, Victrola and other novelty goods, Anderson put up radio station KZEG in 1923. EG of KZEG stood for Erlanger and Galinger, a big company in the United states which supplied him with novelty goods. He made use of the facilities of his recording studio also as his broadcasting studio.
These gramophones became an instant hit and among the Filipino socialites. During the silent films era, voice or music was provided by the gramophone. The official distributor in the Philippines was Erlanger & Galinger in Escolta. They were sold for 210 – 450 pesos in 1910.
1. The Recording Industry at a Glance by Danny Yson
2. History of the Victor Phonograph /www.victor-victrola.com
Pre-war Philippine artist on Victor records