Friday, June 24, 2011

27. RIZAL the Timeless Product Endorser

Rizal, like any celebrity endorser, is no stranger to the world of commercialism.  Unlike those long-gone Hollywood celebrities getting royalties for the use of their pictures for product and brand, the use of Rizal’s face and name is free.  If companies would pay royalties to Rizal’s family then they would be far richer by now.

There are those who believe that Rizal’s name should be treated with respect and not to have it on products like cigar and beer, but the name has been used to label such commodities – in good faith of course.

For almost 110 years now Rizal is still endorsing a cement company, a bank, a university, t shirts and other pop culture memorabilia.

Here are some of my Dad's memorabilia that used Jose Rizal as endorser to products and companies. 

Liberia Manila Filatelica's display window with Jose Rizal portrait in the middle
La Flor De Rizal Tobacco Label

MARKA RIZAL - Rizal Smoking Tobacco, Malolos Bulacan
RIZAL TOBACOS CENTENNIAL 1898-1998


Safety Matches Label by Philippine Match Company, Ltd.
Various Safety Matches Labels

RIZAL - Best Strawberry Drink, Iloilo

RIZAL SOFT DRINKS Label - Sarsaparilla, Iloilo

RIZAL SOFT DRINKS Label - RIZAL COLA, Malolos Bulacan

RIZAL SOFT DRINKS Label - SODA, Iloilo

RIZAL SODA Water Label by Aprated Water Factory, Iloilo
RIZAL SOFT DRINKS Label - CREAM SODA, Malolos Bulacan
RIZAL SOFT DRINKS Label - ORANGE, Malolos Bulacan

RIZAL VINEGAR Label by Rizal Vinegar Factory, Iloilo City

RIZAL LIME Portland Cement by RIZAL CEMENT FACTORY, Manila P.I.

KAPARIZ label , Kabataang Pangarap Ni Rizal.  A youth organization during the
Japanese Government in 1943 promoting the ideals of Jose Rizal.
  
RIZAL (Local Candidate 1896-1904, Anonymous) Coaster by
Container Corporation of America.

Asociacion de Empleados Civiles de Filipinas, Inc., RIZAL DAY 1922

CINE-RIALTO CINEMA Ticket - Beneficio ng "SULU NG KABATAA HAGUNOY (Bulacan)" Sa Kaarawan ni GAT. J. RIZAL
1943 RIZAL MEMORIAL FIELD Ticket
1930 RIZAL MEMORIAL FIELD Ticket



RIZAL Envelope


1961 Philippine Charity Sweepstakes
1998 Philippine Charity Sweepstakes
1961 JOSE RIZAL NATIONAL CENTENNIAL COMMISSION Car Decal
Various Phone Cards
 Order of the Knights of Rizal Patch
JOSE RIZAL ELEMENTARY SCHOOL Patch
NOLI ME TANGERE Patch
ASEANPEX '96 Stamp

Team Manila's Iconic Logo




12 comments:

  1. Dito sa amin sir merong Rizal Funeral Homes...hehehe..ganda talaga ng Rizaliana mo sir..how I wish I could also collect those!

    ReplyDelete
  2. Thanks Dennis for the nice comment.

    ReplyDelete
  3. sir gamitin ko ang ilang mga larawan para sa powerpoint presentation ko po sa klase ko....ilalagay ko sa slide na ang mga nasabing larawan ay mula po sa inyo. salamat po :D

    ReplyDelete
  4. Hi diwara04... sure you can use it for your presentation, just give due credit.

    ReplyDelete
  5. wow, naghahanap din ako ngayon ng mga produktong merong 'Rizal' XD para sa project namin D:

    ReplyDelete
  6. ang lupit nga mga rizaliana collection mo.


    im doing art in a bottle project baka me mga magamit akong mangilang ngilang larawan ni rizal.

    unahan ko na sabihin na hihiramin ko po ang ilang mga larawan. at ang credit will be given to those due.

    maraming salamat.

    cokealu.wordpress.com

    ReplyDelete
  7. Hi cokealu.wordpress.com, thanks for the compliments. Sure you can use the photos. I appreciate the credit to this site. Ed

    ReplyDelete
  8. nakakatuwa naman ito, ang ganda ng blog nyo! salamat sa pag share :)

    ReplyDelete
  9. A MILLION THANKS TO THIS!!! Sobrang galing hahaha :)))

    ReplyDelete
  10. Hi po ma'am/sir, do you any idea kung bakit po ginawang cover si Rizal sa mga products na yan? And kung okay lang po ba malaman kung saan nyo nakuha yung mga pictures na yan? Thankyou po

    ReplyDelete