Rizal, like any celebrity endorser, is no stranger to the world of commercialism. Unlike those long-gone Hollywood celebrities getting royalties for the use of their pictures for product and brand, the use of Rizal’s face and name is free. If companies would pay royalties to Rizal’s family then they would be far richer by now.
There are those who believe that Rizal’s name should be treated with respect and not to have it on products like cigar and beer, but the name has been used to label such commodities – in good faith of course.
For almost 110 years now Rizal is still endorsing a cement company, a bank, a university, t shirts and other pop culture memorabilia.
Here are some of my Dad's memorabilia that used Jose Rizal as endorser to products and companies.
|Liberia Manila Filatelica's display window with Jose Rizal portrait in the middle|
|La Flor De Rizal Tobacco Label|
|MARKA RIZAL - Rizal Smoking Tobacco, Malolos Bulacan|
|RIZAL TOBACOS CENTENNIAL 1898-1998|
|Safety Matches Label by Philippine Match Company, Ltd.|
|Various Safety Matches Labels|
|RIZAL - Best Strawberry Drink, Iloilo|
|RIZAL SOFT DRINKS Label - Sarsaparilla, Iloilo|
|RIZAL SOFT DRINKS Label - RIZAL COLA, Malolos Bulacan|
|RIZAL SOFT DRINKS Label - SODA, Iloilo|
|RIZAL SODA Water Label by Aprated Water Factory, Iloilo|
|RIZAL SOFT DRINKS Label - CREAM SODA, Malolos Bulacan|
|RIZAL SOFT DRINKS Label - ORANGE, Malolos Bulacan|
|RIZAL VINEGAR Label by Rizal Vinegar Factory, Iloilo City|
|RIZAL LIME Portland Cement by RIZAL CEMENT FACTORY, Manila P.I.|
|KAPARIZ label , Kabataang Pangarap Ni Rizal. A youth organization during the |
Japanese Government in 1943 promoting the ideals of Jose Rizal.
|RIZAL (Local Candidate 1896-1904, Anonymous) Coaster by |
Container Corporation of America.
|Asociacion de Empleados Civiles de Filipinas, Inc., RIZAL DAY 1922|
|CINE-RIALTO CINEMA Ticket - Beneficio ng "SULU NG KABATAA HAGUNOY (Bulacan)" Sa Kaarawan ni GAT. J. RIZAL|
|1943 RIZAL MEMORIAL FIELD Ticket|
|1930 RIZAL MEMORIAL FIELD Ticket|
|1961 Philippine Charity Sweepstakes|
|1998 Philippine Charity Sweepstakes|
|1961 JOSE RIZAL NATIONAL CENTENNIAL COMMISSION Car Decal|
|Various Phone Cards|
Order of the Knights of Rizal Patch
|JOSE RIZAL ELEMENTARY SCHOOL Patch|
|NOLI ME TANGERE Patch|
|ASEANPEX '96 Stamp|
|Team Manila's Iconic Logo|